Project & Company Information

Name: Fluency Group

Location: Seattle, WA

Website: www.fluencygroup.com

Services: Branding, visual/graphic, & web design


 Fluency Group Brand Board

Fluency Group Brand Board

Executive Summary

Fluency Group offers online English language training and proficiency testing and training for business, government and other organizations.  They have successfully provided solutions for customers all over the world.

As part of their business and product development strategy, Fluency Group needed to refresh its brand and modernize to more properly project their brand values through it’s corporate identity.

Collaborating with with Ohzee they were able to:

  1. Revisit our core values, mission, vision and target audiences
  2. Refresh our brand identity which encompasses all of their brand architecture
  3. Create new marketing collateral, letterhead, business cards, corporate presentations, and user manuals. (currently working on website enhancements)

 

Challenges 

The Fluency Group was seeking not only a brand refresh but a comprehensive update to their visual identity. The goal was to create a look that was not only contemporary but also appealing to audiences worldwide. Special attention was made to color choices due to the regional cultural influences.  

 

Solution:

We worked with Ohzee to create a brand brief, revisiting our core values, mission, and vision. From there, they created and presented a number of design directions and we chose one we felt was the best fit. The solution is fresh, modern, fun, and approachable which appeals to our wide audiences worldwide and encompasses all of our brand architecture.

 

Results/ROI & Future Plans:

We have really enjoyed collaborating with Ohzee Creative in the redevelopment of our brand identity. Through this process we have updated our corporate marketing communications, marketing collateral, and currently working on the website. They have given us a strong identity and the confidence we need to make the appropriate connections with the wide range of audiences worldwide.

 

We have really enjoyed collaborating with Ohzee Creative in the redevelopment of our brand identity...They have given us a strong identity and the confidence we need to make the appropriate connections with the wide range of audiences worldwide.
— Heidi Schumann, Co-FOUNDER & CEO