Project & Company Information
Name: Directors’ Invitational Ski Classic 2018
Location: Sun Valley, ID
Service provided: Branding
Directors’ Invitational Ski Classic is a non-profit ski organization comprised of directors and C-level executives from various companies across the U.S. Annually, a large ski event is held where the proceeds are donated to U.S. and local ski teams.
Every year an original logo is designed for the ski event. There are two requirements: 1) it incorporates the city of the event 2) it honors the original portion of the logo mark, the flags and path.
"As a member of the board, it is one of my responsibilities to arrange for a graphic designer to produce the unique logo for this year’s event. I had worked with Elizabeth Oz on previous design projects and I knew she'd be great for this one."
We worked with Ohzee Creative to communicate our vision for something contemporary, and impactful which can be read from afar on ski bibs, and appropriate for our vast variety of outputs.
Ohzee Creative promptly created over 10 options before we honed in just the right look/feel for our event. We were thrilled to see so many options, it was difficult to choose just one! But we were really drawn to the the simplicity and modernity of design we selected and the primary color palette which evoked a very sporty feel.
We are extremely pleased with the outcome and excited to show it off on our racing bibs, large format posters, bags, hats and jackets.