It’s possible to grow your business, maintain your online presence, brand, position and offering, all through this little online tool we call a website. Once your site has the right look, message and content, it can do amazing things for your business. Here’s how:
What is Meta Data (Description)?
Metadata is the HTML attributes that summarize webpages. They can range from 1 sentence long to a short paragraph in length. The optimal length is between 50-300 characters as Google will truncate anything longer. The meta description is the blue text that appears under the search engine results page (SERP).
For those of you who don't know PANTONE®, they are the "world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries". Wow, that's a mouthful!