It’s possible to grow your business, maintain your online presence, brand, position and offering, all through this little online tool we call a website. Once your site has the right look, message and content, it can do amazing things for your business. Here’s how:
It’s all about who you know
Whether you are making a sale, looking for a job, or buy a product or service, people buy from who they know and trust. Make your website do this for you. Schedule the call, coffee meeting or consultation, it can all be done through your site.
Get the word out
Think of your website like your business card on steroids. It can make an intro to yourself, your products and services, and attract the right leads that won’t waste your valuable time.
Sell without Selling
Let’s face it. There are few people who like sales, and even fewer who are good at it. Let your website do the leg work, explaining your unique selling proposition, answer questions about the services or products you provide, deflect naysayers, and close in on the deal with a clear Call-to-Action.
Sample the goods
Draw people to your site by offering something for free. This could be in the form of eBooks, resources, information, etc. This not only builds trust but shares with the public a number of different aspects of your brand and its identity. Your website can manage all this upfront dialog.
Business Building blocks
Build that client list as if it were your life line on Who Wants to Be a Millionaire. Let them know what you’ve been up to by updating your site frequently and sending out emails to keep them in the know.
Set it and Forget it
Ok, well we definitely don’t want to forget about it. But your website can be an amazing automation machine for selling your products and services 24/7. Think of it as your storefront even after you have closed shop for the day.