Bottom line, if your website doesn’t function or information is not easily accessible, you are likely to lose business. Good usability can result in increased sales and revenue for your business, increase trust and set you apart from your competition.
In 2018, 52.2 percent of all website traffic was generated through mobile phones. It is projected to go up another 50 percent year over year. Website must be optimized for mobile devices.
Plan your website sections accordingly, make it easy for people to find what they are looking for. If they become frustrated with buried content they will leave your site immediately and may never come back.
Your site needs to be accessible to everyone. That means people who need screen readers to access the internet (blind, elderly or disabled). This will make your site available to the largest audience possible.
With so much digital content available at our fingertips its vital to make that content succinct and scannable. That way your users and quickly and easily find the most relevant information to suit their needs. Format your content in a way that makes use of proper headings, sub heads, paragraphs, bullets and lists.
Your website needs to load with lightning speed. If it doesn’t load in 4-6 seconds you are likely going to lose your customer or make them frustrated. This equates to a bad user experience. There are tools such as Pingdom or GTmetrix that can provide you with performance of your site.
Website navigation should be stripped down to it’s simplest form, and never overly complicated. Make use of sub navigation systems if it helps organize your website's content in a meaningful manner. Include search functionality, alternate ways to explore and discover content, good link structure, and standard header and footer features.
How you handle errors when they do occur is an important consideration for a good user-experience. Making sure to give your user the right information regarding the error and how to proceed is necessary.
Don’t overlook browser compatibility as it can result in poor website usability if not properly addressed. It is important for your website content to be displayed similarly in all major browsers such as Chrome, Safari, IE, Firefox, and Opera.
If your website is structured with clean code it will load faster and result in less errors which equates to a better user experience.
Having the proper color contrast between the text on your website and the background color is vital to the visibility and readability of your site. WebAim is a online tool to check to make sure you have the appropriate contrast on your site.
Forms are how you are able to capture leads through your website. Use correct labels for all fields, limit your number of form fields, offer tooltips, display on-screen message completion, and use correct validation.