Bottom line, if your website doesn’t function or information is no easily accessible you are likely to lose business. Good usability can result in increased sales and revenue for your business, increase trust and set you apart from your competition.
It’s possible to grow your business, maintain your online presence, brand, position and offering all through this little online tool we call a website. Once your site has the right look, message and content, it can do amazing things for your business. Here’s how:
Metadata is the HTML attributes that summarize webpages. They range from 1 sentence long to a short paragraph in length. The optimal length is between 50-300 characters as Google will truncate anything longer. The meta description is the blue text that appears under the search engine results page (SERP).
Simply put, your brand is your promise to your customer. It communicates what to expect from your services and products, and differentiates you from your competitors. The essence of your brand is obtained from who you are, who you want to be, and how you are perceived.
For those of you who don't know PANTONE®, they are the "world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries". Wow, that's a mouthful!