Metadata is the HTML attributes that summarize webpages. They range from 1 sentence long to a short paragraph in length. The optimal length is between 50-300 characters as Google will truncate anything longer. The meta description is the blue text that appears under the search engine results page (SERP).
Simply put, your brand is your promise to your customer. It communicates what to expect from your services and products, and differentiates you from your competitors. The essence of your brand is obtained from who you are, who you want to be, and how you are perceived.
For those of you who don't know PANTONE®, they are the "world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries". Wow, that's a mouthful!